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The Importance Of Local SEOLocal SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.1. Google AdWords Keyword PlannerThis tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.2. SEOProfilerThe most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.3. Moz LocalMoz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.4. BuzzStreamBuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.5. SEOPressorSEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.6. Whitespark Local Citation FinderThe most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.7. SynupSynup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.8. Screaming FrogScreaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.9. SerplifySerplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.10. Local SEO ChecklistThis tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.11. Upcity Free Website AnalyzerUpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.12. ReviewTrackersReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.13. CopyscapeNothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.14. PageSpeed InsightsThe rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.15. AhrefsAhrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.SEO is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.

So as not to cloud the issue, software management is not to be confused with management software. Management software is for organizing business activities. Software management is a broader and more variable concept.What is it then?
One of the more straightforward types of software management is for managing the software assets and acquisitions within companies that have larger Information Technology departments. The need to do this involves keeping track of software licenses, scheduling software upgrades, and keeping software subscription renewals current.Software makers have had policies in place, since software was first written for computers, that state when a program is purchased it is to be used on one computer and one computer only. To load a singular program onto more than its intended computer, against the policy, is called piracy. Software piracy carries stiff penalties and hefty fines for those who violate these standard software agreement terms. Software makers are also keenly aware that the multiple computers, business environment is optimal for potential violations to occur.Proper Procedures = No Trouble
Long ago companies were put on high alert that the software makers would be checking up on them, so it is now a routine part of the IT function to avoid any trouble by adhering to proper licensing procedures. For a company with a lot of computers this is a big task. Software management in this vein involves (of all things!) software that aids the IT department in organizing their companies software licenses, scheduling of upgrades, and acquisitions.Along different lines, software management can involve the actual development and testing used in the process of producing new, or updated software products. Managing multiple programmers, organizing debugging tests and results, programming rework and beta testing are some of the goals. However, this can also expand to production, packaging, and marketing functions as well, when a software product is scheduled for release.What else does it do?
There is more still to the mysterious realm of software management. In larger businesses they do what they do best, that is sell the products, or provide the services that they are in business to do. Often software management comes in the form of hiring a software product provider to install business software. From that the software provider trains the businesses employees in the use of the software, may maintain data backup systems, supply ongoing technical support, or install regular updates and add-ons. In other words, they provide management for the software they sell, hence software management. This type of management may be permanent, long-term or short-term depending on the situation and the needs of the purchasing company.In the last use of the term, “software management,” we go back to the cloudy management software issue first mentioned. Undeniably the phrases are used interchangeably in that software management can mean, “management via software,” as opposed to management via less efficient paper record keeping. While it would be the rare business that still operates sans computerization of some sort, the phrase still applies from the reference to times gone by.Management via software encompasses a huge variety of applications for businesses large and small. Inventories, customer data, order processing, invoicing, and those IT assets can all be streamlined for efficiency and accuracy using management software. Within those broader business functions, industry and task specific software have been developed. These are custom tailored programs that cater to the little nuances that every different business has for the products and services they sell.When referring to software management know of what you speak or you might be poorly communicating to somebody, somewhere. You can save yourself a lot of time by knowing the lingo and using it correctly.